Innovative, based on partnership cooperation with the biggest e-commerce players, Citi Handlowy Credit Card acquisition strategy received main prize in Innovation Award contest organized by Stowarzyszenie Komunikacji Marketingowej SAR.
Credit Card acquisition strategy had been awarded in the „Business model” category what proves the effectiveness of the 2017 bank’s strategy of offer responding the customers’ needs as well as even further going automatization of the processes. The cooperation with the biggest e-commerce portals has resulted in 26% increase of the Credit Card acquisition in the digital channels.
- We are looking for a brand new „shopping paths”, where – contextually – we can offer our product to the customers. Additional funds are obtained by customers in those shops, where they plan shopping. This model responds for 48% of all Credit Card acquisition in the digital channels. This is a great result that has been deservingly recognized. It is a recognition for both the bank and the Performics agency, which is responsible for planning and implementation of the activities in the e-commerce websites. - says Miguel Mendes, Customer Experience Department Director.
Each customer could receive voucher to spend on selected e-commerce partner if he decided to order Citi Handlowy Credit Card. The bank and the e-shops have been mutually promoting the offer in the owned media as well as through non-standard online activities, increasing the reach of the communication. E-commerce partners have increased the shopping charts and its conversion to finalized shopping.
Measurable business results effect from the innovative cooperation with e-commerce industry. Process to apply for a credit card could be 100% remote due to customer identification based on the BIK history and finalized in one phone call. Afterwards, the customer receives all the documents with the Credit Card offer via email – and accepts it this way too. The whole process could be deprived of the paper documentation, effective and customer-friendly.